Northern Ireland's First LEGO Store To Open in Belfast

Victoria Square, Belfast’s number one shopping destination, will be the site of Northern Ireland’s first LEGO store as the LEGO Group prepares to open its doors this summer. The 165sqm LEGO Store will feature the popular Pick a Brick Wall, plus immersive experiences for fans such as Hands-on Play Opportunities, build challenges and monthly events. Of course, Northern Ireland’s first LEGO store will also be stocked full of the latest LEGO sets for fans to purchase, earning themselves valuable LEGO Insider points and GWP’s.

Northern Ireland's first LEGO store set to open in Belfast's popular Victoria Square shopping destination

Recruitment for roles in the new store has now started, and the opening date is set to be announced soon.

Shweta Munshi, Vice President Marketing, LEGO Retail at the LEGO Group says: “We are delighted to expand the LEGO Retail store portfolio by opening the first LEGO store in Northern Ireland. After a thorough search, we have found the perfect site in Victoria Square, Belfast. In the heart of the city, the new store will allow builders of all ages to be inspired by the endless play opportunities the LEGO Group has to offer. This store will be a top retail destination for product launches and events, while acting as a hub for our LEGO community and new builders alike.”