6 LEGO Bluey Sets Announced at the New York Toy Fair

The LEGO Group and BBC Studios recently unveiled the highly anticipated new Bluey playsets from their collaboration at the New York City Toy Fair 2025. These sets introduce Bluey and her beloved family into the world of LEGO for the first time, featuring six new LEGO Bluey products designed for ages 2 to 5. All products will be launched on 1st June 2025.

LEGO Duplo Bluey

LEGO DUPLO Bluey Ice Cream Trip with Bluey

LEGO DUPLO Ice Cream Trip with Bluey provides toddlers with immersive role-play fun by recreating favourite moments from the TV show. This set helps children understand the emotions involved in enjoying a treat and sharing special moments, offering a fun way to develop essential skills while playing. The set comes with two DUPLO figures, Dad (Bandit), a Bluey character, and their family car.

Age: 2+
Price: 29.99€ / 29.99$ / 24.99£
Pieces: 22

LEGO DUPLO Bluey: Bluey’s Family House with Memory Game

Bluey’s Family House with Memory Game combines the building experience with two different memory games. After building the iconic Heeler Family House, families can use a memory game by twisting the spinner to find paired items and figures. The other side of the spinner introduces a second memory challenge, where pairing bricks to create well-known items from the show is possible. The set includes figures of Bluey, Bingo, and Mum (Chilli).

Age: 3+
Price: 69,99€ / 69.99$ / 59.99£
Pieces: 83

LEGO Bluey 4+

LEGO Bluey: Bluey’s Family House

Bluey’s Family House has fun features, items, and iconic characters. This fully modular playhouse includes the complete Heeler family in LEGO minifigure form – Bluey, Bingo, Mum (Chilli) and Dad (Bandit) – alongside accessories such as the muddy pizza, keep-uppy balloon, pavlova dessert and the long dog.

Age: 4+
Price: 69.99€ / 69.99$ / 59.99£
Pieces: 382

LEGO Bluey: Bluey’s Beach & Family Car Trip

Bluey’s Beach & Family Car Trip set features the minifigures Bluey, Bingo, Mum (Chilli), and the Heeler family car.

Age: 4+
Price: 29.99€ / 29.99$ / 24.99£
Pieces: 133

LEGO Bluey Playground Fun with Bluey and Chloe

The Playground Fun with Bluey and Chloe features minifigures of Bluey and Chloe in a colourful playground complete with a slide, jungle gym, rotating pelican ride and pink seesaw.

Age: 4+
Price: 19.99€ / 19.99$ / 17.99£
Pieces: 104

LEGO Bluey: Bluey Tea Party

Lastly, the LEGO Bluey Tea Party Recruitment poly bag includes minifigures Bluey and Chattermax, a teapot, cups, cupcake and a red toadstool seat.

Age:4+
Price: 3.99€ / 3.99$ / 3.49£
Pieces: 33

New LEGO Bluey Mobile Game

In addition to the exciting new LEGO BLUEY sets, the LEGO Bluey app, developed and published by StoryToys, is coming soon—with pre-orders launching shortly. Targeted at young children aged 2 to 7, the app captures the spirit of the Bluey TV series by reflecting values, themes, and character representation.

The app will feature characters, builds, and props from the coming LEGO Bluey range to offer fun digital play experiences with imaginative role play, creative building, and challenges. It is designed to align with young children’s developmental needs to support emotional and cognitive development.

What are your thoughts on the new Bluey LEGO sets? Let us know in the comments!

May the 4th be with you! Check out the upcoming LEGO Star Wars sets heading your way this May!