LEGO News Round-Up 06/04/2025

This is the BrickFLIC LEGO News Round-up for the week ending 6th April 2025. It has been another big week for LEGO news, so let’s jump in!

LEGO News Contents

The LEGO Group Ranked the Most Reputable Company in the World

The LEGO Group has once again been named as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said, “Being named the world’s most reputable company for the third consecutive year is an incredible honour. This recognition is a testament to the hard work and dedication of all our colleagues around the globe, who strive to create joyful play experiences for kids and inspire the builders of tomorrow!”

It’s the third consecutive year and the fifth time in the last six years that the LEGO Group has claimed the top spot, following top rankings in 2020, 2021, 2023, 2024, and now 2025. Congratulations to our favourite company!

LEGO Ideas ‘A Twist of Nostalgia’ Challenge Is Now Live

Between 31st March 2025 and 30th April 2025, you can submit your entry to the latest LEGO Ideas Challenge, ‘A Twist of Nostalgia’.

“We want you to dive into your childhood memories and reimagine your favorite LEGO set with a modern update. Whether it’s a classic theme or a beloved set, show us how you’d transform it into something fresh and uniquely yours.”

The Grand Prize Winner for the Fan Vote will see their build turned into a LEGO Gift with Purchase set and will receive 10 complimentary copies of their LEGO Ideas set, credit and a bio as the LEGO Ideas Fan Designer in the set materials and some fantastic LEGO sets including 21347: Red London Telephone Box, 31147: Retro Camera, 10334: Retro Radio, 21343: Viking Village, 10305: Lion Knights’ Castle, 21342: The Insect Collection, 10355: Blacktron Renegade and 40649: Up-Scaled LEGO® Minifigure!

LEGO Icons The Lord of the Rings: The Shire is Available Now

The LEGO Icons The Lord of the Rings The Shire (10354) is now available to the general public and, at time of posting, the new LEGO Lord of the Rings set comes with GWP The Lord of the Rings: Sméagol & Déagol, but only until 8th April!

The LEGO Shire set is definitely splitting fans’ opinion. Many are strongly opposed to the high price point based on its piece count but, for fans of the Lord of the Rings series, it is a highly anticipated set. Make sure to check out our full LEGO Shire review later this week!